MADISON WEDDING FLOWERS | branding session

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January 30, 2018

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Meet Renee the owner of Madison Wedding Flowers | branding session

Renee is one of the most talented and kind women I have met. Her works of art are stunning florals that I wish would live forever! Renee put together an amazing open house where she opened up her home for a little shoot and for us to see her new studio in her basement. This studio is BEAUTIFUL, as you can see above! 

It is a space that is both inviting and inspiring! A space that every client will fill welcomed and ready to create some magical florals together! Me and Renee have worked together on a few shoots, the Rad Photographers Retreat, and some amazing weddings! Each floral piece was stunning and each coffee date with this gal is so much fun!

Get to know her below, and if you in need of wedding florals check her out! 
What was your first job out of college?

I saw an ad in the newspaper that La Crosse Floral in La Crosse, WI was hiring. Applied and during my interview was told that I did not have any experience as a designer. Then asked the owner what I could do to gain experience and she told me that I could take a basic floral design class at the tech school. Took the class and half way through the semester the teacher mentioned that La Crosse Floral was hiring. When I went back to apply and got the job! I was not a designer, but did customer service and learned a great deal about working in a floral shop.

What has surprised you the most about owning your own business?

That as a wedding florist, seeing the seasonal balance of the off season vs. peak season. There is a great decline in the winter months.

Do you have a favorite design aspect  & why?

I love to design wedding flowers for couples that are very open with their budget and color palette and let me do what looks best! Especially if they want local only flowers, it makes it more fun!

With owning a thriving business what is your biggest struggle?

Balancing income in the off season. (I know this feeling all too well!

What do you like MOST about your career? 

Designing arrangements and seeing couples that love their wedding flowers!

What do you dislike most?

The struggle to find good quality flowers from local and international wholesalers.

What do you love most about living where you are? 

Madison is such a great city and I love the coffee shops, restaurants and that I am not terribly far from family.

What does your typical day look like?

In the peak season, it is a mix of checking emails, meeting couples to talk about their wedding flowers, ordering flowers, planning ahead for the weekend events and lots of coffee in between.

What is some advice you would give a couple planning their wedding?

Enjoy the time and season in your life as an engaged couple! Start a Pinterest Board, but be realistic about your budget and know that many Pinterest Images for florals are luxury and out of the price range for most people. Be open to florals that are available during your wedding date such as the availability of peonies in the fall months.

Where do you see yourself in 5 years?

With a larger peony garden in the back yard of the studio. A completed home/work space.

Best advice you’ve ever received? And advice you’d give someone interested in your career? 

Start small and be ok with slowly growing your business if that is the path that happens. It’s ok to work a full time job and start your “dream job” as a side hustle. It is possible to do something that you love without lots of money invested in a store front. Your website can be your storefront!

I would also encourage anyone interested in floral design to take a basic floral design class at a tech school and look for free education videos online by experienced designers.

What is your go-to music to work to?

Frank Sinatra

What are three things you cannot live without?

Coffee, Socks and more Coffee

 

 

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